{"title":"DEVELOPER","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cp\u003eHair developer, also known as hair peroxide, is a chemical product that is used to activate hair bleach or hair color. It typically contains hydrogen peroxide, which helps to lift the natural pigment in hair and prepare it for coloring or lightening.\u003c\/p\u003e\n\u003cp\u003eHair developer comes in a range of volumes, typically ranging from 10 volume to 40 volume. The volume refers to the strength of the hydrogen peroxide in the developer, with higher volumes producing more dramatic results.\u003c\/p\u003e\n\u003cp\u003eThe volume of hair developer used depends on the desired result and the natural color of the hair. For example, a 10 volume developer is typically used to deposit color on hair that is already light, while a 30 or 40 volume developer may be used to lighten darker hair or achieve a more dramatic lightening effect.\u003c\/p\u003e\n\u003cp\u003eIt's important to note that hair developer can be damaging to hair if used improperly. Higher volumes of developer can be particularly harsh on the hair, and overuse can lead to dryness and breakage. It's important to follow the instructions carefully and to use hair developer in conjunction with high-quality hair care products to minimize damage to the hair.\u003c\/p\u003e\n\u003cp\u003eHair developer is typically used in a salon setting by professional hair stylists. However, at-home hair coloring kits often include hair developer for those who wish to color their hair themselves. It's important to choose a high-quality product and to follow the instructions carefully to minimize the risk of damage to the hair.\u003c\/p\u003e\n\u003cp\u003eIn summary, hair developer is a chemical product that is used to activate hair bleach or hair color. It comes in a range of volumes and should be used with caution to avoid damage to the hair. If you are considering using hair developer, it's important to do your research and to follow the instructions carefully.\u003c\/p\u003e","products":[{"product_id":"dia-activateur-6-vol","title":"Dia Activateur 6 Vol 1000Ml","description":"\u003cp\u003e\u003cstrong\u003eL'Oréal Dia Activateur 6 Vol 1000ml\u003c\/strong\u003e is a professional developer formulated specifically for use with L'Oréal Dia Richesse and Dia Light demi-permanent colour systems. At 6 volume (1.8%), it provides gentle activation for depositing pure colour tones, adding gloss, and toning without any lightening effect. 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At 15 volume (4.5%), it offers a higher level of activation to achieve up to one level of lift while depositing colour, making it suitable for lightening services combined with tonal treatments. Ideal for clients requiring brighter, more vibrant results from their demi-permanent colour application.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e15 volume (4.5%) developer for Dia Richesse and Dia Light\u003c\/li\u003e\n\u003cli\u003eProvides up to one level of lift with colour deposit\u003c\/li\u003e\n\u003cli\u003eSuitable for brightening and vibrant tonal results\u003c\/li\u003e\n\u003cli\u003eProfessional salon developer\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'OREAL","offers":[{"title":"Default Title","offer_id":31680644972624,"sku":"3474630440470","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/6345\/7104\/products\/th_ea0a4508-7d23-4df6-aab3-d82fbd2d9b84.jpg?v=1595237117"},{"product_id":"blond-studio-nutri-developer-20-vol","title":"L'Oréal Blond Studio Nutri-Developer - 1000ml","description":"\u003cp\u003eL’Oréal Blond Studio Nutri‑Developer is a creamy, stabilised developer formulated to work in perfect synergy with the Blond Studio lightening range. Its rich, velvety texture ensures effortless application, even distribution, and controlled lift, helping you achieve clean, predictable blonding results every time. The nourishing formula supports the hair’s cosmetic condition throughout the lightening process, making it ideal for both classic and advanced blonding techniques. Available in multiple strengths, it allows you to tailor the level of lift to suit your client’s needs with confidence and precision.\u003c\/p\u003e","brand":"HAIR HYPE","offers":[{"title":"20 Vol","offer_id":32533114912848,"sku":"3474630704824","price":13.8,"currency_code":"GBP","in_stock":true},{"title":"30 Vol","offer_id":32533114945616,"sku":"3474630704825","price":13.8,"currency_code":"GBP","in_stock":true},{"title":"40 Vol","offer_id":32533114978384,"sku":"3474630704826","price":13.8,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/6345\/7104\/products\/92544.jpg?v=1591887136"},{"product_id":"welloxon-4","title":"Wella Welloxon Cream Developer 4% 13 Vol","description":"\u003cp\u003eWella Welloxon is a high‑performance cream developer designed to deliver reliable, controlled lift and flawless colour results when used with Wella permanent and demi‑permanent colour systems. Its smooth, creamy consistency ensures effortless mixing and even application, allowing colour to spread easily from root to tip without patchiness. Welloxon supports precise tonal development, helping colourists achieve consistent, predictable results with every service. Whether used for grey coverage, colour refreshes, or lightening services, it provides the stability and performance needed for professional salon work.\u003c\/p\u003e","brand":"WELLA","offers":[{"title":"Default Title","offer_id":31716500537424,"sku":"8005610617428","price":10.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0217\/6345\/7104\/products\/well4.jpg?v=1593698329"},{"product_id":"welloxon-6","title":"Wella Welloxon Cream Developer 6% 20Vol","description":"\u003cp\u003eWella Welloxon is a high‑performance cream developer designed to deliver reliable, controlled lift and flawless colour results when used with Wella permanent and demi‑permanent colour systems. 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